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Paytm alleges Google Pay breaching India privacy rules amid surge in digital payments

Google Pay says it shares information as per laws and after user consent

Paytm's meteoric rise has also drawn the attention of billionaire Warren Buffett, whose Berkshire Hathaway last month invested in the company.   © Reuters

MUMBAI (NewsRise) -- Paytm, India's largest digital payments firm backed by Alibaba Group Holding, complained to authorities that rival Google Pay is breaching privacy rules in the south Asian nation by sharing user data with its group companies.

In a letter to the National Payments Corporation of India, or NPCI, Paytm said the U.S. company is using the payments data of Indian users for its advertisement business and is sharing it with "group companies and unnamed third parties," under its payments policy for India. "This is a clear disregard for a consumer's need for privacy," Paytm said in its letter dated Sep. 13.

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