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Business trends

Premium eyedrops sales boom with so many people staring at screens

Excessive smartphone use creates demand for products to relieve "aging" eyes

Eyedrops priced at around 1,500 yen are on display at a Tomod's outlet in a Tokyo suburb.

TOKYO -- In an era when almost everyone has a smartphone, it is not just the elderly who suffer from blurry vision. Young people glued to their screens are also rubbing their eyes. Business people, for whom electronic devices are essential, are also feeling the strain.

The market is ripe, in other words, for high-priced eyedrops to relieve those smartphone-induced "aging" eyes.

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