ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

Private-label products shed low-quality image in China

Retail business shifts as customers become less loyal to foreign brands

Alibaba's Taobao Choice stores, such as this outlet in Hangzhou, sell many private-label products.

SHANGHAI -- Private-label products are proliferating in China as their quality improves, and they are increasingly seen as delivering good value.

In the past, many domestic products were unpopular in China because they were seen as shoddy. Imports, by contrast, though more expensive, were seen as top notch. But the era of blind loyalty to foreign brands is ending as consumers begin to notice that Chinese companies, too, can make fine products.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more