Repeat Chinese visitors splurge in Japan, says Baidu report

Familiarity breeds spending, according to survey by the internet giant

20180723 shopping

The more frequently Chinese visit Japan, the more likely they are to buy expensive items not on their original shopping lists.

TARO FUJII, Nikkei staff writer

TOKYO -- The more frequently Chinese tourists visit Japan, the more likely they are to veer off their original shopping lists to splurge on pricey items such as wristwatches, a survey by the internet search company Baidu shows.

In general, a greater familiarity with Japan leads to greater spending, the survey found.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.