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Rural Japan counts on anime 'holy sites' to lure foreign tourists

Publishing house Kadokawa partners with Japan Airlines to turn fans into pilgrims

A popular destination among anime fans is Ibaraki Prefecture's Oarai, the setting for the "Girls und Panzer" series featuring tank battles among schoolgirls. A local train carries the images of the main characters. (Photo by Takuya Fujisawa) 

TOKYO -- Kadokawa, a big Japanese publisher, is beckoning anime lovers to Japan. Actually, it is trying to make pilgrims out of them.

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