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Business trends

Samsung's hopes for reviving Galaxy in China are under threat

Huawei, Xiaomi and Oppo match global leader with affordable, feature-rich devices

COCO LIU, Nikkei staff writer | China

For Sean Lin, who recently broke his iPhone 6 Plus, deciding what to buy next required about as much time as taking a selfie.

The 33-year-old marketing specialist in Guangzhou said he chose a smartphone that costs only two-thirds as much as the Apple device, yet performs just as well. Its Leica camera makes him stand out among selfie enthusiasts. More importantly, the phone helps him fit in with friends in his social circle.

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