TOKYO -- Seiko Watch, the watchmaking unit of Seiko Holdings, is hoping to beat the Swiss at their own game. Its Grand Seiko brand revives high-precision mechanical watchmaking at the company for the first time in half a century.
Top of the line Grand Seiko products boast an accuracy of between plus three and minus one second per day. Now marketed independently from the Seiko brand, Grand Seiko is a bet on craftsmanship. Can it succeed in a high-end watch market dominated by Swiss manufacturers?