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Business trends

Singapore salted egg chips take Asia's taste buds by storm

Premium snack delivers growth for Indonesia-born entrepreneur

Irvin's Salted Egg founder Irvin Gunawan began selling flavored chips as a sideline to prop up a failing restaurant. (Photo by Peter Guest)

SINGAPORE -- It is early afternoon at Singapore's largest shopping mall in April, and the line at the Irvin's Salted Egg stall is ticking over at a manageable half-dozen.

There is no late-lunch rush -- not by Irvin's Salted Egg standards -- where customers often face limits on the number of bags they can buy filled with Irvin's signature snack -- chips made from the deep fried skin of a John Dory fish flavored with salted egg yolk.

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