SINGAPORE -- It is early afternoon at Singapore's largest shopping mall in April, and the line at the Irvin's Salted Egg stall is ticking over at a manageable half-dozen.
There is no late-lunch rush -- not by Irvin's Salted Egg standards -- where customers often face limits on the number of bags they can buy filled with Irvin's signature snack -- chips made from the deep fried skin of a John Dory fish flavored with salted egg yolk.
