ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

Small whisky distillers follow big brands into Asian markets

Independent Scotch producers target affluent and thirsty middle classes

Scotch in a tasting glass
For the Scotch industry, which exports 90% of its production to 180 markets worldwide, the emerging middle class in Asia is a key area for growth.    © Reuters

LONDON -- When David Thomson started his own distillery in 2014 -- by reviving an old abandoned one -- he had his eyes set on the Asian market from the start. He realized from his frequent business trips to Singapore and Shanghai that there was huge interest in premium Scotch whisky from high-end consumers in the region.

The founder, co-owner and managing director of Annandale Distillery, a small independent distillery near the Scotland-England border, felt the key to success was to connect the brand's cultural heritage with a global audience which was new to Scotch. He set about developing a brand that is just as meaningful in Shanghai as it would be in Scotland.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more