LONDON -- When David Thomson started his own distillery in 2014 -- by reviving an old abandoned one -- he had his eyes set on the Asian market from the start. He realized from his frequent business trips to Singapore and Shanghai that there was huge interest in premium Scotch whisky from high-end consumers in the region.
The founder, co-owner and managing director of Annandale Distillery, a small independent distillery near the Scotland-England border, felt the key to success was to connect the brand's cultural heritage with a global audience which was new to Scotch. He set about developing a brand that is just as meaningful in Shanghai as it would be in Scotland.
