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Business trends

Snacks the next frontier in Asia's rideshare battle

US startup Cargo teams up with Singapore's Grab to offer food and collect data

Cargo, which puts snack boxes in ride-share cars and splits sales revenue with drivers, has brought its model to Singapore from the U.S. (Photo by Elisabeth Rosen)

NEW YORK -- Seven months ago, Douglas Straebler put a plastic box filled with snacks in the car he drives for rideshare companies Uber and Lyft. Since then, he has made hundreds of dollars in extra income.

"On a five-mile ride, I might make $5 from the ride, but as much as $24 selling snacks," he said. "I've had nights where I've added $100 in pure take-home cash."

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