ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

Soccer star Honda plans $100m venture fund with Will Smith

Celebrity pair will link Japanese investors with American unicorns

Japanese soccer player Keisuke Honda and American actor and musician Will Smith aim to pool their investment experience and connections.
Japanese soccer player Keisuke Honda and Hollywood star Will Smith will pool their connections and investment experience.   © Reuters

TOKYO -- Japanese soccer player Keisuke Honda is launching a venture fund with American movie star Will Smith this month, aiming to raise about $100 million from Japanese investors seeking inroads in budding U.S. startups.

Honda, fresh from Japan's run at the World Cup, and Smith will use their personal connections to find so-called unicorns -- unlisted companies worth $1 billion or more -- for Japanese institutional and deep-pocketed individual investors. Nomura Holdings plans to get on board to solicit investors.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more