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Business trends

'Social buyers' deal Japanese goods to online shoppers in China

Small entrepreneurs in Japan target Chinese fed up with domestic brands

Japanese cosmetics and health foods are a big hit with Chinese online shoppers, who use smartphone apps to purchase the products.

TOKYO -- People living in Japan, both locals and foreigners, are making tidy little profits by purchasing domestically produced goods then reselling them online to eager Chinese consumers on the mainland.

Called "social buyers," this growing army of enterprising entrepreneurs is on the march, cashing in on China's lukewarm appeal for its own products.

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