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Business trends

South Korea's SK Group bets big on Vietnam's 100m consumer market

Third-ranked chaebol looks to transform VinCommerce into another Amazon

VinCommerce, one of SK Group's investment targets, runs convenience stores and supermarkets across Vietnam. (Photo by Tomoya Onishi)

HANOI/SEOUL -- Long a laggard in developing business overseas compared to rivals Samsung and Hyundai, South Korea's SK Group is making a bold move into Vietnam in an attempt to catch up by  tapping the country's wealth of youthful consumers.

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