
TOKYO -- Snail slime, salmon eggs and white jelly mushroom extract are some of the popular ingredients in cosmetics these days, as millennials turn to South Korean and Japanese brands that propose innovative ways to enhance the skin.
The brands enjoy great demand, especially in the world's two main markets of China and the U.S., where companies like Kose, Shiseido and AmorePacific Group are challenging the long-established rule of Western rivals.