ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

South Korean boycott hammers sales of Japanese consumer goods

Beer, clothes and cars hit hard, but video game makers Nintendo and Sony shine

TOKYO -- Japanese brands from beer to clothes were walloped by a boycott by South Korean consumers last year -- but tech names stood out for their resilience, according to data assessing the effects.

The boycott was sparked a year ago when Japan's government imposed curbs on exports of chipmaking materials needed by South Korean semiconductor producers such as Samsung Electronics and SK Hynix. Although Tokyo says the restriction was prompted by concerns over South Korea's own export restrictions, some see the move as related to South Korean court rulings that allow assets of Japanese companies to be seized and used to compensate Korean victims of World War II-era forced labor.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more