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Business trends

Supermarkets gain traction in India with pricing and products

Traditional stores die hard despite modernization of the retail industry

MUMBAI -- Supermarkets are popping up all over India's cities, highlighting the modernization of the country's retail industry, although small shops called kirana still manage to pull in customers.

DMart, a big supermarket chain known for its "every day low price" strategy, plans to increase the number of stores it operates by 30% to 200 within two to three years, while Future Retail, another operator, is set to expand its network of general merchandise stores and small supermarkets.

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