Supermarkets gain traction in India with pricing and products

Traditional stores die hard despite modernization of the retail industry

20180718 DMart retail store.jpg

India's highly fragmented retail industry is gradually modernizing, with more large supermarkets appearing, such as this DMart store in Mumbai.  

AKIRA HAYAKAWA, Nikkei staff writer

MUMBAI -- Supermarkets are popping up all over India's cities, highlighting the modernization of the country's retail industry, although small shops called kirana still manage to pull in customers.

DMart, a big supermarket chain known for its "every day low price" strategy, plans to increase the number of stores it operates by 30% to 200 within two to three years, while Future Retail, another operator, is set to expand its network of general merchandise stores and small supermarkets.

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