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Business trends

Taiwan's once-glorious tech brands pushed out by cheaper Chinese rivals

Asus and HTC smartphone market shares sink below 1%

Taiwanese smartphone manufacturer HTC posted operating losses for 14 consecutive quarters.

TAIPEI -- Taiwan's once-glorious tech brands have become a shadow of their former selves, struggling to compete against Apple, Samsung and mainland Chinese rivals even on their home turf.

The lack of consumer appeal afflicting Taiwanese smartphones is a case in point. Local manufacturers Asustek Computer and HTC hold a global share of less than 1%. At home, this rises to nearly 15%, but they have lost ground to Chinese competitors Oppo, Huawei Technologies and Xiaomi, which control a combined share topping 18%. Heavyweights Apple and Samsung Electronics, of course, enjoy healthy demand in Taiwan.

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