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Business trends

Telework boom pushes Japan's business card culture to go digital

Online conferences and social media make old-fashioned card exchanges difficult

Sansan's software allows participants in video conferences to create QR codes that lead to their business card information. (Photo by Tsubasa Suruga)

TOKYO -- The new coronavirus is upending one of Japan's most basic business conventions -- the exchange of business cards.

A drastic reduction in the number of business meetings means fewer opportunities to swap cards, and more Japanese -- especially young people -- are turning to social media for their professional networking needs. Those trends have companies that cater to Japan's business card market scrambling to adapt.

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