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Business trends

Thai hotels that survived the pandemic now face a price war

Battle for domestic tourists heats up as Central Group and Dusit halve rates

Tourists relax in a swimming pool at a hotel in central Bangkok.    © Reuters

BANGKOK -- Thai hotels have resumed operations after the government gradually eased lockdowns imposed over the novel coronavirus pandemic. But with international flights still banned, foreign tourists are unavailable to help the industry return to profitability.

That leaves domestic travelers as the only game in town and hotels are engaging in an all-out bid to entice them through unprecedented discounts, a price war that may offer little respite to their bottom lines.

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