Thailand's youth, economy dance to the beat of Thai-born K-pop stars

Southeast Asia's Korea boom ushers in new era of Thai entertainment

20231102 Lisa BlackPink

The enthusiasm of Thai youth for K-pop is partly due to the success of Lisa, a member of the popular South Korean girl group Blackpink.  © Getty Images

KOSUKE INOUE, Nikkei staff writer

BANGKOK -- Thailand has been swept up in the K-pop wave that has taken the world by storm, translating into large numbers of youth aspiring to musical stardom in the genre, led by the success of Thai-born celebs who have already made it.

This phenomenon, as well as the popularity of other South Korean cultural exports like TV dramas and fashion, has not gone unnoticed by the government, which is now making efforts to promote the country's own entertainment industry.

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