Toto, Panasonic highlight color toilet options with eye on design

Consumer tastes shift from all-white to metallic accents and tinted lids

20240709N Panasonic toilets

Panasonic says its colored lids are popular with luxury-minded consumers. (Panasonic)

MANAHO OKAMURA, Nikkei staff writer

OSAKA -- Japanese toilet makers like Toto, Panasonic and Lixil are focusing on models in colors other than white as consumers spend more time at home since the pandemic and reconsider what makes a comfortable space.

Panasonic began offering colored lids for the top-end version of its A-La-Uno plastic toilet in 2016. The ratio of Panasonic toilet purchasers choosing colored lids has risen from 20% or so in 2020 to around 25% in 2024.

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