ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

Tweets by Asian CEOs help to anchor employees amid COVID

Over 90% of India, Singapore workers expect top execs to engage on social media

As the pandemic stretches into 2021, social media may grow more critical to business leaders looking to attract and retain talent and customers. (Source photos by Getty Images and Reuters)

TOKYO -- When Apurva Purohit joined Twitter in 2012, it was mainly a market research tool. As president of Jagran Prakashan, one of India's largest media companies and publisher of the Times of India, she wanted to understand the new generation of digital consumers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more