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Business trends

US-China trade war pushes Apple and Samsung deeper into India

Chinese smartphone makers also among those ramping up manufacturing and sales strategies

India's growing smartphone market is attracting global players seeking shelter from the trade war. (Photo by Ken Kobayashi)

MUMBAI -- The world's biggest smartphone makers are stepping up their marketing and manufacturing efforts in India as the escalating trade war puts pressure on their operations in the U.S. and China.

After slowly increasing its manufacturing and supply chain presence in India over the past several years, Apple is close to choosing a site for its first retail shop in India, according to a source at the company. 

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