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Business trends

Under Armour faces off with Uniqlo in activewear masks

Battle of brands heats up as wearers look beyond disposable coverings

Masks are becoming a commonplace accessory as the coronavirus pandemic persists. (Photo courtesy of Under Armour)

TOKYO -- The throngs of people lining up to buy face masks at Uniqlo stores in Tokyo show something the fashion retailer and its rivals understand: Even for an everyday product, consumers have an eye for brands.

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