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Business trends

Uniqlo and rivals try on 3D sizing in grab for shopper data

Brick-and-mortar retailers follow lead set by online market Zozo

A Uniqlo store in Shanghai. The Japanese fast-fashion chain is embracing 3D sizing. (Photo courtesy of Fast Retailing)

TOKYO -- Japan's brick-and-mortar clothing retailers are looking to digital sizing technology to keep up with online rivals as they push the limits of a custom fit.

At some of its Uniqlo stores, casual clothing group Fast Retailing is trying out a system that can take body measurements in an instant. Department store operator Isetan Mitsukoshi Holdings has its own system that scans customers' feet to create semi-customized shoes.

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