ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

Uniqlo takes on H&M in its home market Sweden

Three-way battle with Zara intensifies in Europe

More than 1,000 shoppers lined up to check out Uniqlo's first Sweden store in central Stockholm.

STOCKHOLM/TOKYO -- Fast Retailing, the world's third largest apparel company behind the brand Uniqlo, threw down the gauntlet against world number two Hennes & Mauritz on Aug. 24, opening its first store in H&M's home market of Sweden, as it makes further inroads in Europe.

"This is a big step toward becoming a global brand," Chairman and CEO Tadashi Yanai said. He usually spends his summer in Hawaii through the end of August but this year he has been in Stockholm to prepare for the store opening.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more