Upscale instant noodles delight Indonesians

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A customer tries a sample of high-end instant noodles at a supermarket in Jakarta in late July.

JUN SUZUKI, Nikkei staff writer

JAKARTA -- High-end instant noodles at triple the price of ordinary brands are becoming hugely popular in Indonesia. Consumers are particularly drawn to the simple luxury, albeit small, such semi-ready meals bring to the table. 

As the country's economy grows, pushing up incomes, the public's enthusiasm for more expensive food is also building. 

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