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Business trends

Vaping giant targets lucrative Asian market with South Korean launch

E-cigarette maker Juul Labs expects to be in multiple countries by December

E-cigarette company Juul Labs, the world's fifth most valuable unicorn, launched its first Asian foray in South Korea last month. (Source photos by AP and Getty Images)

SEOUL -- Electronic cigarette maker Juul Labs has begun an aggressive bid to draw Asian smokers away from combustible cigarettes with the launch of its signature nicotine vaping device in South Korea.

Juul has so far proved a hit with South Korean consumers, with local media organisations reporting that many stores had sold out of the battery powered devices within a day of going on sale late last month.

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