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Business trends

Vaping giant targets lucrative Asian market with South Korean launch

E-cigarette maker Juul Labs expects to be in multiple countries by December

E-cigarette company Juul Labs, the world's fifth most valuable unicorn, launched its first Asian foray in South Korea last month. (Source photos by AP and Getty Images)

SEOUL -- Electronic cigarette maker Juul Labs has begun an aggressive bid to draw Asian smokers away from combustible cigarettes with the launch of its signature nicotine vaping device in South Korea.

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