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Business trends

Video streaming pioneer Niconico revamps for a revival

Japanese site seeks fresh shot at 'missed opportunity' as Chinese players thrive

Niconico is known for its "bullet chatting" feature, which sends user comments shooting across the screen.

TOKYO -- It was a trailblazer in online video streaming. It gained a cultlike following. Its bizarre user-made videos became legendary.

But over a decade after its launch, Japanese site Niconico is struggling to arrest a decline in paying members who, fed up with low image quality and frequent lags, are flocking to rival platforms.

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