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Business trends

Vietnam carrier stuns rivals in Myanmar with half-price blitz

Mytel captures 4% market share in two months since debut

A Mytel showroom in central Yangon draws visitors. (Photo by Yuichi Nitta)

YANGON -- Myanmar's mobile phone market has seen a rapid shift in market share with the arrival of newcomer Mytel, which has offered cutthroat discounts that have won the hearts of the nation's users.

Supported by its powerful Vietnamese parent Viettel Group, the new entry has managed to capture 4% of the market after only two months in operation. 

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