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Business trends

Vietnam is next target for Amazon, a newcomer in Southeast Asia

Competition intense in market forecast to reach $10bn in 2020

HANOI -- With its move into Vietnam, Amazon.com seeks to cater to a fast-rising middle class, but faces logistical hurdles as well as no shortage of rivals.

"Amazon is after Vietnam's 100 million-strong market," says a local journalist covering the tech industry.

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