ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

Vietnamese coffee scene heats up while Starbucks takes its time

New chains target millennials in one of Southeast Asia's youngest markets

The Coffee House caters to young Vietnamese consumers looking for an affordable yet trendy place to relax. (Courtesy of The Coffee House)

HO CHI MINH CITY -- Dozens of homegrown Vietnamese coffee shop chains are rapidly expanding their networks in a market that analysts say local operators understand better than international names like Starbucks can.

The fastest growing of these startups is The Coffee House, based here in Ho Chi Minh City.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more