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Business trends

Vietnamese coffee scene heats up while Starbucks takes its time

New chains target millennials in one of Southeast Asia's youngest markets

The Coffee House caters to young Vietnamese consumers looking for an affordable yet trendy place to relax. (Courtesy of The Coffee House)

HO CHI MINH CITY -- Dozens of homegrown Vietnamese coffee shop chains are rapidly expanding their networks in a market that analysts say local operators understand better than international names like Starbucks can.

The fastest growing of these startups is The Coffee House, based here in Ho Chi Minh City.

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