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Business trends

Virtual fitting room sizes up markets in Japan, China and South Korea

Swedish startup Virtusize relocates to Tokyo to focus on e-commerce in Asia

TOKYO -- The Swedish-founded startup Virtusize has relocated its headquarters to Tokyo with a view to expanding its virtual clothes-fitting service in the fast-growing Japanese, Chinese and South Korean online retail markets.

The fashion tech company brings with it 1.5 billion yen ($13.6 million) in fresh funding raised from a group of seven companies, including Japan's venture capital D4V and a fund set up by textile trader Toyoshima.

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