Why scent marketing is in the air at Singapore hotels, stores

The Fullerton, Ion Orchard try signature scents to keep customers coming back

20220628N Singapore fragrance 1

The reed diffuser of The Fullerton scent might be available at the hotel's retail store in the future. (Photo by Mayuko Tani)

MAYUKO TANI, Nikkei staff writer

SINGAPORE -- As she walked into the hotel lobby on her business trip to Singapore, a British finance industry executive received an invisible welcome from a blend of fragrances including white jasmine.

"I noticed the scent immediately when I came into the hotel," said the guest at The Fullerton Bay Hotel Singapore, a five-star lodging near the city-state's financial district. "It's fresh and very nice."

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