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Business trends

Winemakers double vineyards as 'Japanese wine' takes root

Aging farmers push beverage giants to take matters into their own hands

Japanese beverage makers hope to turn indigenous wines into a major export.   © Reuters

TOKYO -- Japan's four major beverage producers are planning to roughly double the acreage of their vineyards in the country by 2027 as they look to respond to the growing demand for Japan-grown, Japan-made wines.

The goal is to raise their total to about 170 hectares, which would amount to just under 20% of all grape cultivation in Japan.

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