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Business trends

Winners and losers in corporate Japan: Deft marketing pays off

Komatsu and Bandai Namco saw profits soar in last five years

Komatsu markets its construction machinery by bundling GPS services with the equipment.

TOKYO -- Twelve industry leaders in 36 Japanese corporate sectors tracked by Nikkei fell from their perches over the past five years, making way for contenders that figured out how to skillfully market their goods and services.

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