Arrow Artboard Created with Sketch. Artboard Created with Sketch. Title Chevron Title Chevron Icon Facebook Icon Linkedin Icon Mail Contact Path Layer Icon Mail Positive Arrow Icon Print Business trends World's snack giants vie for piece of Indian market Large, young population holds enticing prospects for confectionery multinationals Japanese company Kameda Seika has launched a local version of its popular rice crackers, with flavors it hopes will appeal to Indian consumers.
AKIRA HAYAKAWA, Nikkei staff writer November 15, 2018 14:03 JST | India
MUMBAI -- Foreign confectionary giants are piling into India, looking to secure bigger shares of a huge market with a large proportion of young consumers.
U.S. company Hershey has recently launched its iconic Kisses chocolates, while South Korea's Lotte Confectionery has acquired a local manufacturer to start selling ice cream products in the country.
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