World's snack giants vie for piece of Indian market

Large, young population holds enticing prospects for confectionery multinationals

20181109 india confectionery

Japanese company Kameda Seika has launched a local version of its popular rice crackers, with flavors it hopes will appeal to Indian consumers.

AKIRA HAYAKAWA, Nikkei staff writer

MUMBAI -- Foreign confectionary giants are piling into India, looking to secure bigger shares of a huge market with a large proportion of young consumers.

U.S. company Hershey has recently launched its iconic Kisses chocolates, while South Korea's Lotte Confectionery has acquired a local manufacturer to start selling ice cream products in the country.

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