Yamaha fights for pole position in Philippine motorcycle market
Plant expansion to double production capacity as company duels with Honda
A Yamaha production line in the Philippines. The country is the sixth-largest motorcycle market in the world, making it an important battleground in the company's fight for dominance with Honda. (Photo courtesy of Yamaha Motor)
TOKYO -- A little more than 10 years after entering the Philippine motorcycle market, Japan's Yamaha Motor is closing in on compatriot and local market leader Honda Motor.
Yamaha's motorcycle sales in the country rose for the sixth straight year in 2018, surging 31.7% from a year earlier to 539,000 units, driven by scooters targeting younger motorists. The nation's overall motorbike market expanded 14% in the same year.