Amazon launches in-car smart speakers in India in Asian push

Head of Alexa and Echo targets ‘key growth regions’ of Japan, Australia and NZ

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In collaboration with Amazon, Coca-Cola revealed a new energy drink at CES 2020 in Las Vegas using an interactive Alexa-enabled wall (Isaac Brekken/AP Images for Coca-Cola). © AP

AKANE OKUTSU, Nikkei staff writers

LAS VEGAS, U.S. -- Amazon is ramping up efforts to expand the market for its smart speakers in Asia through the launch of new products as well as increasing tie-ups with local device makers.

Miriam Daniel, Amazon's vice president in charge of voice technology, including Echo and Alexa devices, told the Nikkei Asian Review that Asia Pacific markets such as Japan, Australia, New Zealand and India were "key growth regions."

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