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CES 2020

Asian startups bet on US $400bn consumer tech market

CES preview showcases smart mirrors, dog wearables and more

Workers and exhibitors walk through the lobby of the Las Vegas Convention Center at the 2020 CES on Jan. 5.   © Reuters

LAS VEGAS, U.S. -- Asian startups are scrambling to tap America's appetite for consumer electronics -- and with good reason. The Consumer Technology Association, organizer of CES, the world's biggest consumer electronics and technology expo, predicts U.S. consumer tech will log a record $422 billion in revenue this year, up roughly 4% from last year.

5G connectivity and artificial intelligence-enabled devices are expected to drive growth, according to CTA. The organizers also offered a note of caution, however, saying "any escalation in the trade dispute with China and expansion of tariffs would likely present significant headwinds to CTA's forecast."

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