Health tech startups look to cash in on Asia's silver tsunami

But regulation in key markets of Japan and China create barriers

20200111 CES wearable

There were 25% more space devoted to health product's at this year's CES compared with last year.  (Photo by Akane Okutsu)

AKANE OKUTSU and YIFAN YU, Nikkei staff writers

LAS VEGAS -- Smart health tech startups are shifting their focus from the U.S. to Asia, where they see an opportunity to tap a growing awareness of well-being and the continent’s aging population.

At CES, the world's biggest technology show, the latest "smart" health products were on display. Toothbrushes that alert users of missed spots were displayed among belts that can assess the wearer’s risk of falling. Clothing that monitors respiratory patterns shared the floor with the usual array of smartwatches that monitor different vital signs.

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