'Impossible Pork' unveiled with China as high-priority market

US maker of meat substitutes touts way for Beijing to cut imports

20200107N Counter impossible pork

Pig-free dumplings are on display at CES 2020. (Photo by Yifan Yu)

YIFAN YU, Nikkei staff writer

LAS VEGAS, U.S. -- Pork dan dan noodles and dumplings are not unusual fare at an Asian restaurant here, but seeing those dishes made without using pigs is startling.

The plant-based pork substitute serves as the latest creation by Silicon Valley-based company Impossible Foods. The company looks to offer the product outside the U.S. soon -- especially in China, which the CEO calls a "high priority" market and the epitome of fundamental problems in the human food system.

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