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CES 2022

Hyundai, Panasonic and LG join metaverse rush at CES 2022

Asian players eagerly begin quest for growth but path to profit is unclear

Hyundai unveiled "metamobility" at CES 2022, a concept that combines the metaverse and mobility. (Photo courtesy of Hyundai)

LAS VEGAS, U.S. -- Exhibitors at the CES 2022 electronics show have been eager to jump on the metaverse bandwagon and Asian companies are no exception -- even if they are still figuring out what, exactly, the futuristic concept means.

The term "metaverse" was coined by Neal Stephensen in his science fiction novel "Snow Crash" to describe a virtual world where humans interact with one another in digital form. Since the word has entered the business world -- especially after Facebook changed its corporate name to Meta last year -- debate around interpretations of the metaverse has heated up.

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