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CES 2023

Sony showcases its first EV brand Afeela ahead of CES 2023

Joint venture with Honda offers Level 3 self-driving, full in-car entertainment

Sony Honda Mobility CEO Yasuhide Mizuno at the Afeela reveal: "We want to think outside of the box to revisit the underlying philosophy of vehicle design." (Photo by Natsumi Kawasaki)

LAS VEGAS/TOKYO -- Sony Group's first-ever car will go heavy on cutting-edge tech, with self-driving capabilities powered by chips from Qualcomm and video game maker Epic Games tapped to collaborate on in-vehicle entertainment.

The Japanese entertainment giant unveiled the latest prototype of its electric vehicle and its brand name -- Afeela -- at a media event ahead of the CES 2023 consumer tech show in Las Vegas on Wednesday.

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