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CES 2023

Ukrainian startups make pitches at CES, eyeing postwar demand

Companies seek to cash in on demand to repair war-damaged infrastructure

Twelve Ukrainian companies participated in the most recent CES consumer electronics show in Las Vegas. (Photo by Ryotaro Sato)

LAS VEGAS -- Two notable features of this year's CES, a big consumer electronics show held annually in Las Vegas, were the absence of Russian exhibitors and the Ukrainian startups looking for a recovery in business from the ravages of its war with Russia.

OptySun filters, Ukrainian startup that makes water purification equipment, was a first-time participant to CES. The company is based in Kharkiv in northeastern Ukraine, which became a fierce battleground in the conflict with Russia. One of OptySun's products is mobile water-purifier that kills bacteria using ultraviolet rays.

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