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Business

Can Asia fall in love with tea again?

Coffee's rise has tea companies scrambling to rebrand the region's favorite drink

SIMON ROUGHNEEN, Asia regional correspondent | China

JAKARTA Businessmen clad in batik shirts tap on laptops and smartphones, while women in designer Muslim garb chat over pots of hot chai and browse menus listing hundreds of teas, from the exotic (Yellow Gold Tea Buds from China) to the commonplace (English Breakfast). This crowd, a mix of old and young and mostly well-to-do, has made the TWG shop in the Pacific Place mall in Jakarta a lively meeting point in the city.

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