Cat food in Japan goes luxury

Forget the price, owners are feeding felines sashimi-grade tuna

20171120_cat foods

Cats are easily bored, so they now have a smorgasbord of luxury cat foods to keep them from complaining about a lack of variety.

TAKUMI SASAKI, Nikkei staff writer

TOKYO -- A number of "luxury" cat foods that use sashimi-grade tuna, sakura ebi -- a high quality shrimp from Japan -- and other well-chosen seafoods are hitting stores in the country, seeking out owners who want to pamper the dainty eaters.

Some of these products cost a few times more than standard cat fare. Although Japan's dog population eclipses that of cats, the country's dog food market is shrinking. Cat cuisine sales, though, have been heading in the opposite direction.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.