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Chang beer brewer readies for post-mourning period of king

Thai Beverage to roll out new products, marketing campaigns after November

Thai Beverage will heavily promote its new spirits and Chang beer products in festive wrapping. (Photo by Yukako Ono)

BANGKOK -- Following a year of sluggish alcohol consumption, Thai Beverage, the maker of Chang beers, is set to roll out new spirits products and resume large-scale beer marketing campaigns beginning in November, as the one-year mourning period for Thailand's late king officially ends.

"For the past year, alcohol consumption dropped by volume because of the event that you all know about," CEO Thapana Sirivadhanabhakdi told reporters in Bangkok on Thursday. He was referring to the Oct. 13 passing of the much-revered late King Bhumibol Adulyadej last year, which prompted the cancellation of New Year parties and the postponement of celebrations such as weddings.

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