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Toyoda in Tokyo on Sept. 19 (Photo by Wataru Ito)
Business

Chief thirsts to identify 'real Toyota'

With flurry of alliances, top auto maker fights complacency within

MASAAKI KUDO, Nikkei staff writer | Japan

NAGOYA -- On a warm Saturday afternoon in early September, Toyota Motor President Akio Toyoda made a surprise visit at a Corolla auto dealership in Fukushima. Customers quickly pulled out their smartphones and began snapping pictures of the widely recognizable executive.

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