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China's Geely keen to bring its cars to the West

Automaker mum on Proton deal and dismisses Volvo IPO rumors

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  © Reuters

HONG KONG -- For China's homegrown automobile brands, the main battleground has thus far been the vast domestic arena, the world's largest market by a wide margin. While these carmakers have purchased foreign brands to expand their global reach, they have made few international inroads with their own marques, mainly sticking solely to emerging markets. But Geely Automobile Holdings wants to change that by putting its cars up against the global majors in what it sees as the "mainstream" markets of North America and Western Europe.

"An auto company that's competitive must go global and must enter North America and Europe," said An Conghui, executive director of the Hong Kong-listed Geely and president of its unlisted parent, Zhejiang Geely Holding Group, at an earnings briefing on Wednesday.

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